|Uber is not only in Transportation Biz anymore|
Uber is facing many political, taxi unions, its own drivers protests, legal constraints , still it keeping its pace and with each hurdle Uber is getting strong and gaining more momentum to do more. Uber trying its hand in new areas like delivery via uberRUSH, food delivery uberEATS, occasional availability of uberCHOPPER , uberICECREAM, uberKITTEN, uberPUPPIES etc.
New Uber Logo and Look
Uber updates its new look with new content and direct link to its services like uberRUSH, uber business profiles, uberEATS etc which shows some of the experiments have graduated and accepted as full service in some US cities.
From Uber CEO
Our new look and feel celebrates both our technology and the cities we serve.
We began as a premium, black car service in just a handful of cities. And when we replaced our red magnet logo with the black badge four years ago, we weren’t just young and in a hurry—we were a fundamentally different company. We were “everyone’s private driver.”
Now, Uber helps people explore 400 destinations in 68 countries. Our technology helps deliver food, packages, and people, all at the touch of a button. With options like uberX and uberPOOL we’ve gone from luxury to affordable luxury to an everyday transportation alternative.
This updated design reflects where we’ve been, and where we’re headed. The Uber you know isn’t changing, our brand is just catching up to who we already were.
I hope you enjoy exploring the new Uber brand as much as we enjoyed building it.
Uber New Design Framework
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